It’s Like a Fair Trade IKEA for Treehuggers
Branch boasts “Sustainable Design for Living” and offer everything from children’s backpacks to end tables to candles to cutlery, with a very IKEA-meets-1000 Villages feel. From their website:
As a social activity, shopping gets us out into the various neighborhoods in our city, allowing us to connect with other people along the way. As a cultural excursion, it gives us a chance to discover what’s new and interesting in the world. And, of course, we derive some joy from finding just the right gift for someone, or for ourselves.
At the same time, there’s an element to shopping that we find quite troubling. We buy things that appeal to us—we love a product’s styling, for example—though we may have little idea of where a product comes from. What materials went into its manufacture? Did the wood used to make that chair contribute to deforestation in Asia? Were toxic chemicals used to create the lustrous finish? The people who actually fabricated the product—were they paid a fair wage and provided a safe, comfortable environment in which to do so? How far did the product have to come in order to get to the store, and how much fuel was used in that process? And what of the lifespan of the products we buy? Eventually—sooner or later, but eventually—a product will outlive its useful life. What then? Does it get thrown away? Is it made such that it’ll sit in the landfill for hundreds (or even thousands) of years before it degrades? And in going through that process, will it release toxins into the environment?
~ nathan



December 3rd, 2007 at 1:38pm
WOW! I’m blown away!
December 5th, 2007 at 9:23am
Gorgeous stuff - but whooa expensive - will go back to this site when I am feeling rich and generous
December 5th, 2007 at 11:17am
haha! And there I was looking to gift to myself…